SoHo used to be just so-so. A neighborhood where artists just chilled around all day. Nowadays, it’s cool, hip, and chic. SoHo is so trendy. Every coffee place is instantly Instagrammable and there are so many movies being shot here that you often need to make a detour of a few blocks. Oh well, just drop by the Chanel store. Are you ready for the SoHo effect?